Sunday, September 13, 2009

The Least Interesting Website in the World


This microsite represents everything that is wrong with digital marketing. The Most Interesting Man in the World from Dos Equis is one of the most clever campaigns in recent memory. I'm guessing it is based on the insight that people who drink XX are more curious, and therefore more interesting people. But instead of helping visitors quench their thirst for a more interesting life, they came up with a bunch of lame games and experiences, like this one. Stay Thirsty, My Friends ... by seeing how long you can hold down a space bar.

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